Brief Bio-data
| Name | Dr. Pavitra Shrivastava |
| Designation | Professor & Head |
| Department | Department of Advertising and Public Relations |
| Institution | Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal (M.P.)
B-38, Vikas Bhawan, Press Complex, M.P Nagar, Zone-I, Bhopal-462011 |
| Qualification | PhD in Journalism and Mass Communication, Qualified UGC NET |
| Specialization | Mass Communication and Public Relations. |
| Experience | 24 Years experience of Teaching, Research and Academic Administration |
| Address | Res. 23, Shiva Royal Park, E-8, Extension, Salaiya, Bhopal (M.P.) 462039 |
| Contact Number | Mobile. 9827258572, Ph. 0755-2574516 |
| Email Id | pavitra@mcu.ac.in; mcuread.pavitra@gmail.com |
Research Experience:
- D awarded under my guidance to 8 students till date.
- 8 Research Scholars pursuing Ph.D under guidance.
- Conducted AICTE-ATAL Sponsored FDP in 2021 on Cinematic Communication.
- Conducted ICSSR-IMPRESS sponsored International Conference in 2019 as convenor.
- Undertaken Research Project as Convener on “Study of Public Discourse into process of Elections conducted by Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal (M.P.) in 2014.
- Presented various Research Papers in International and National Conferences during the academic career.
- Participated in FDP programme of EDII, Ahmedabad (20-31st March,2018), Atal sponsored FDP in 2020, 2021.
- Participated as a Speaker in Media Conference and Meditation Retreat on Values and Meditation for Inner Empowerment of Media professionals, 2-6th June 2017, Mount Abu.
- Paper Presentation on “Role of Media in Promoting Indo-Nepal Relations” during International Conference on Indo-Nepal Relations,3-4 April,2017, Kathmandu.
- Participated in National Scholars Conference, 6-7 June, 2017 conducted by Art of living, International Centre, Bengalaru.
- Participated in International Conference on “Dialogues of Change: One Story of a time”, Jagran lakecity University, 13 Jan, 2017,Bhopal.
- Presented paper at National Conference on “Effectiveness of Advertising on Social Networking Sites”, Meerut University, 18th feb,2017, Meerut.
- Paper presented on “Cognizance towards SNS Advertisements” at International Conference 10-13 June, 2015, American University, Dubai.
Credentials:
- 24 years of teaching experience to UG & PG Classes.
- Director, University Admissions from 2010 to 2018.
- Director, PR & Media Relations of the University 2013 to 2019.
- Chairman, University Internal Quality Assurance Cell (IQAC).
- Former & Founder HOD, Media Management (under AICTE)
- Former & Founder HOD, Media Research.
- Former Dean Academics (2017-2021).
- Incharge, University Publication Department 2014-2019.
- Ex-Editor UGC approved Refereed research Journal Media Mimansa published from MCU, Bhopal (ISSN 2229-5593) and Ex-Editor Mulyanugat Media, Ex-Editor of MCU News, House Journal of MCNUJC, Bhopal.
- 8 Research Scholars awarded Ph.D.
- Member of BOS of 6 universities/Colleges.
- Observer for NTA, CBSE exam, JEE mains, AIPMT, UGC-NET since last 7 years.
- Examiner for Ph.D and paper-setter for 25 universities.
- Member of Various Committees of the University like Academic council, BOS, DRC, RDC, Library Committee, Building Committee, Investment Committee, Examination Committee and various Selection Committees.
- Participated and presented more than 50 research papers in the National and International Seminars and Conferences including UAE and Nepal in the subject of Media and Communication.
- Conducted more than 12 Workshops and Conferences for the university.
- Supervision and Research Guidance to M.Phil and Ph.D scholars.
- Member of professional bodies like Public Relations Society of India, Bhopal Chapter and Bhopal Management Association.
- Freelance writer for Social Issues in renowned newspapers & magazines.
- Panel expert for Doordarshan & Akashvani Programmes.
(Dr. Pavitra Shrivastava)