Bachelor of Arts in Advertising & Public Relations (Honors/Research) [BA(APR) (H/R)]
Level – Graduate Programme
Duration – 4 years (8 semesters)
Structure: 3+1 year (Multiple Entry/Exit options)
The following exit or entry options available in BA:APR (Honors/Research) programme:
| Completion of First Year | : | Certificate in Advertising and Public Relations (36 Credits) |
| Completion of Second Year | : | Diploma in Advertising and Public Relations (80 Credits) |
| Completion of Third Year | : | BA : Advertising and Public Relations (3 Years) (120 Credits) |
| Completion of Fourth Year | : | BA : Advertising and Public Relations (Honors) (4 Years) (160 Credits) OR BA : Advertising and Public Relations (Research) (4 Years) (160 Credits) |
Eligibility Criteria
Applicant must be Higher Secondary passed in any discipline from recognised Board.
About the Programme
Advertising and Public Relations are two significant areas of Media, Entertainment and Communication Industry. The undergraduate programme is developed to cater to current market requirements of this hugely popular field of the industry. This 4 year integrated programme is designed to help the students transition from tactical to more strategic and creative approach, also allowing them to explore their research and analytical skills for a competitive career. This is perfect for students who wish to gain a thorough understanding for creating and managing persuasive communication. The curriculum is based on the working standards of the industry.
Programme Objectives:
- Impart knowledge about the concepts and methods of Advertising & Public Relations.
- To equip them with transitional knowledge from traditional to contemporary Advertising & Public Relations structure & research.
- To develop creative thinking and ideation for Advertising as well as Public Relations.
- Develop analytical and critical thinking skills when creating/evaluating Advertisement & Public Relations strategies.
- It aims to orient learners towards the practical aspects, tools and techniques of Advertising & Public Relations.
programme Outcomes:
- Good conceptual understanding of subjects including Communication, Advertising, Public Relations, Corporate Communication, Research Methodology.
- Research and Reasoning aptitude for any strategic communication planning and execution of Advertising and Public Relations programs.
- Creative and reflective thinking for ideation based on self learning& digital competency.
- Analytical and problem solving skill for challenging situations of the profession.
- Independently work with high competency and morality in the business of Advertising and Public Relations in the roles of Account Planners, Copy writers, Media Planners, PR/ CC managers, Researchers.
Career Opportunities:
- Copywriting
- Creative Direction
- Corporate Communication
- Government PRO
- Media Planning
- Event Management
- Marketing Communication
- Digital Media Expert
- Public Relations
- Advertising
- Brand Management
- Research
